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課程概述 |
Course Materials:
1. Cavusgil, S. T., Knight, G., and Riesenberger, J. R. (2008), International Business: Strategy, management and the new realities, Pearson, Prentice Hall.
2. Griffin, Ricky W. and Michael W. Pustay (2007), International Business: A Managerial perspective, 5th ed., Pearson, Prentice Hall.
3. Bartlett, C., S. Ghoshal and P. Beamish (2008), Transnational Management -- Text, Cases, and Reading in Cross-Border Management, 5th ed., McGraw Hill.
4. Hill, Charles (2008), International Business: Competing in the Global Market Place, (7th ed.), McGraw Hill.
5. World Investment Report (United Nations) and Company Annual Reports.
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